When it comes to hair care, black people in the UK have unique needs that require special attention and care. The natural hair movement has been gaining momentum in recent years, with many people embracing their natural hair textures and styles. If you’re looking for a natural hair salon in the UK that understands the intricacies of black hair and can help you achieve the look you want, look no further than Natural and Proud.

Based in Southeast London, UK, Natural and Proud specializes in natural hairstyles and treatments that cater to the specific needs of black hair. The salon uses only the highest-quality natural, organic, and chemical-free products that are designed to nourish and protect black hair, leaving it healthy, strong, and beautiful.

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The  team of experienced stylists is passionate about natural hair and understands the unique needs of black hair. Natural and Proud offers a range of services from simple plaits to bold new styles, and complete hair transformations to help you achieve your hair goals. In addition, we offer a variety of hair care treatments designed to nourish and revitalize black hair, including deep conditioning treatments and hair steaming sessions.

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Founder Alesha Nembhard believes that everyone deserves to feel confident and beautiful in their own skin. She has created an environment at the salon that  provides a safe and welcoming space for black people to embrace their natural beauty and feel proud of who they are. So why wait? Book an appointment with the best natural hair salon for black hair in the UK today and discover the transformative power of natural hair styling.

You can visit natural and proud at 77a Springbank road, SE13 6SS or message them on WhatsApp: 07903420466

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I had the chance to learn about the owner of Natural and Proud who shared her background and passion for natural hair care for black women.

What is your background and how you got into this business

I was born on the sunny and beautiful island of Jamaica. My initial dream was to become a nurse in the army. Whilst visiting my sister in 2001, I fell in love with the British Army and signed up instantly.  Unfortunately culture shock got to me and deterred me from pursuing my dream.

I love seeing people happy which brought me into studying Dental nursing and Dental therapy and worked in this field for 9 years. Hairdressing was something I did as a hobby, while taking on different vocations and jobs.I was so good at this hobby that I was encouraged to do it professionally.So I did. 

In 2014 I was diagnosed with fibromyalgia which caused me to struggle with my health and look after 2 young children. I therefore decided to make hairdressing my main job. I felt it would be best to choose my own working hours due to my health and also spend more time with my children.

Alesha, like many other black women out there, is all too familiar with how challenging it can be to look after Afro hair, especially when the incorrect products or techniques are used. She teaches her clients about techniques, products and styles that encourage healthy hair growth. She also highlights conditions that can impact hair growth, such as iron deficiency and low vitamin D, which can be a huge game changer for some women.

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How did you go about starting this business?

In 2007 I opened my first salon with the help of a friend who invested £1000, which I used to rent the premises. Luckily, the premises I found had all the main equipment required for a salon, which reduced my setup costs. 

Initially I worked by myself,  then a family friend joined as a stylist. The business was doing great but. It was a struggle to get the right stylists. There is a certain type of behavior and unprofessionalism that has become synonymous when people think of  black salons. I wanted to be set apart from that and wanted people to leave my salon feeling happy, beautiful and confident. As a practicing Christian I wanted the presence of God to be constant in my salon which brought a lot of calmness and tact in my business. 

How can your customers find you?

Most of my customers find me through ‘word of mouth’ and I also advertise on Instagram and Facebook which gives people the chance to see your work

If you are looking for a natural hair salon that specializes in black hair in London, then don’t hesitate to book an appointment with Natural and Proud. You can book via telephone on:

Check out Natural and Proud INSTAGRAM and FACEBOOK pages and book your next hair appointment. Get your hair needs met and feel proud of who you are at natural and proud!

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