The architecture profession tends to be viewed with a narrow scope. Most people aspire to be some version of Norman Foster, wanting to design their own version of the Gherkin. This is the perception of Architecture as an industry, with most companies focusing exclusively on design. “There are so many avenues we can pursue as an industry,” says David Adjei, innovative founder of London based architecture firm Cognition London. “Construction is a very traditional industry and it’s plagued by a lot of problems because we are not innovating as well as other industries,” says David.
Construction is a very traditional industry and it’s plagued by a lot of problems because we are not innovating as well as other industries
David believes there needs to be a rethink in the way architecture practices conduct their business and what they include in their businesses for that matter. He’s leading by example through his own architectural practice which he set up in 2014 whilst completing his masters degree. Before we get into where he is now, let’s look at his unconventional route into the industry.
How did it all start?
He originally wanted to be a graphics designer but this quickly changed when a community organisation called Construction Youth Trust came into his school. The organisation was raising awareness of the construction industry and showcasing the different career paths within the industry. Better yet, they also offered 4 weeks of paid work experience, which got then 16 year old David’s attention. “I had no interest in construction, I just saw it as a way to make some money and get some work experience,” explains the ‘archipreneur’.
I had no interest in construction, I just saw it as a way to make some money and get some work experience
David successfully secured 1 of 20 work experience places with Balfour Beatty and Moucel where he gained an overall view of various roles in the construction industry. “This was my turning point,” says David. It was during this work experience that he fell in love with architecture, leading to his enrolment onto an architecture degree course at Nottingham Trent University in 2008. However, due to poor time management, he says, he ended up getting a displeasing 3rd in his degree. This made it impossible to get a job, especially at a time when the industry was still recovering from the 2007 financial crisis.
Realising his predicament, he decided to take a job at Barclays bank and two years into it, he had another epiphany brought about by the loss of his grandmother.
“It was a mixture of feeling guilty for not spending enough time with her and the reminder that life is very short that led to my decision,” says David. Following the loss of his grandmother, David decided to go back to University to study part-time masters in architecture. Maintaining a demanding architecture and work commitments became untenable, so he left his job at the bank.
Launching Cognition London:
Leaving his part time job gave David time to focus on his demanding course but it presented another challenge, lack of income. He had no income and relied on his mum for financial support. Determined to generate an income and make his own way in the world, he launched Cognition London in 2014. In the beginning he leveraged his network from his previous employer to secure work which was mostly house extensions at the time.
This got me through my masters which I finished with a merit
Following the success of with his masters and knowledge acquired, he continued to build his company and had developed a network of recruiters who kept him informed when companies were in need of architectural consultants. At the same time, David completed his RIBA ((Royal Institute of British Architects) chartership in 2018, which put him in a new league as he was now able to bid for substantial pieces of work. Unusually David did not have the luxury of employment with an Architecture firm as many graduates usually do. However, he is well known within the industry through projects that he’s worked on with a number of well known organisations. For example he has partnered with architecture firms such as Skidmore, Owings & Merrill (SOM), tp bennett, Benoy and populous to name a few
Cognition London:The next level
His big break came when the industry implemented BIM (Building Information Modelling), a framework for working and producing architectural designs, managing projects, delivering and maintaining projects. It’s a digitised way that integrates all the construction project works on a single set of 3D live model. This can then be accessed by all those involved on a construction project.
David learnt how to use BIM and revit, the software used to implement BIM during his degree. “At the time, we didn’t know that it was going to be such a in demand skill in the industry.” “I got my first major business to business contract without having an interview with the company”. His appointment for the contract was solely based on his BIM knowledge and a small portfolio of designs he’d worked on previously.
So, what are the benefits of using BIM and why was it such a game changer for David you ask. Well with BIM clients and professionals have the benefit of seeing everything associated with a construction project in one place. For example, a project manager can see the cost of materials and project life cycle; electrical engineers can use the same drawing to view all electrical wiring for a project. At the point of implementation, David was one of a handful of people who knew how to use the framework and technology associated with it. Having this edge took his business to the next level.
“After the initial contract, there was no looking back, everybody wanted a piece of me. It got to a point where I was turning down work, that’s how in demand I was” explains David.
Yet David was still facing some challenges with the business of running an architecture firm. “I didn’t know what I was getting myself into. For example, I didn’t know how much time each piece f work would take,” reveals David. Perhaps due to inexperience and under appreciation of the value he was adding, which led to him under quoted contracts.“I didn’t fully appreciate that I was building a space and adding value to it, so I essentially undervalued myself, which I don’t do anymore,” says David.
I didn’t have the support and network of other architects who I could bounce ideas with so I was shooting in the dark a lot of time but it was a good way to learn.
David has broken away from the conventional architecture firm business model which usually focuses solely on design. He has created a diversified business in Cognition group which consitis of
- Cognition Architecture – the RIBA chartered practice that offers services such as architectural design, construction and renovation
- Cognition estates – A property development and rental company focusing on buy to let, build to sell and build to rent markets.
- David and Alexis – The interior design arm which David runs with his wife Alexis
Clearly not one to comform to the statusquo, David also keeps business operations very lean, which means heavy use of third party vendors and sub contractors. “I outsource the time consuming admin work, which frees me up for business development. I have found that my model creates a competitive culture between the vendors and subcontractors because they want to do the best job so that I employ them for future projects”. This is unlike most architectural companies which tend to have all business operations dealt with in house and only deal with a few sub-contractors.
“I think in time, design focused architecture firms will be taken over by major construction companies, so for this reason there is a need for change there business models,” says David. This has always been a sensible and logical move for construction companies. A more recent example of this is Arups, a well known engineering company who recently added architecture to the list of services they provide.
David is now turning his attention to the wider architectural community. Through his recent election as a RIBA London Council member he hopes to bring his innovative mindset and energy to the council to help the profession forge a new road for the future.
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