Eligant is wine and tapas discovery business that introducing customers to exclusive wines and tapas through its online shop and club at http://www.eligant.club. The business was started by Gisely Dias as she wanted to share her passion for delicious wine, tapas and the Mediterranean with the world. The business selects, sources and handpicks exclusive Mediterranean wines and Spanish artisan tapas from amazing people and local businesses.
Currently, there products include wines from Spain, Portugal, Italy and France, which are only available in the UK through Eligant. They also sell artisan tapas such as Iberian ham, manchego cheese and much more.
Eligant also hosts wine tasting sessions (currently held online) and sell celebration packs, which are the perfect gift and worry free box for those speecial moments with friends and family.
I caught up with Gisely to talk about this new venture
What makes Eligant different from other wine subscriptions?
Transparency. With Eligant you can read more than just a label. Our customers have the opportunity
to learn all about the product before committing to buy as we have collected and curated the
relevant information about our products: flavours & aromas, wine profile, food pairing suggestions
and handling, leaving no doubts about what to expect. You can imagine how a wine will taste just by
browsing on our website.
Discovery. Those who subscribe to the club will receive a handpicked selection of wines and tapas every month. Customers enjoy variety and expand their horizon and knowledge of original and local Mediterranean products.
Exclusivity. Most of the wines and tapas in our online club and shop can only be bought through us. Eligant club connects the British people with local Mediterranean producers awaking memories and dreams of a perfect holiday. We have personally visited the wineries and tasted hundreds of wines and have partnered with an incredible wine expert with 15+ years’ experience to select the best products.
Knowledge. On our website, you can learn about the main grapes in the Mediterranean, the regions and how to pair wine with food. Soon we will be sharing yummy recipes that go along perfectly with our wines.
I understand you launched the business a few months ago, during the pandemic. How was that?
We launched Eligant shop 3 weeks ago, and plan to launch Eligant club in May 2021.
I believe when life gives you grapes, make wine J. We all have the power to react positively to adversity. I am passionate about Spain and used to go there on holiday twice a year. During lockdown we all felt stuck, and I’ve decided to do something to bring that Mediterranean feeling and experience to the UK.
I wanted to create something special by offering high quality products made with passion by local and in the UK unknown producers. British people ought to have great Mediterranean products in the comfort of their home with or without travel restrictions.
What are you enjoying the most in your entrepreneurial journey?
The passion that I have for Eligant gives me the energy to work incredible hard. The power to move forward and the inspiration to do something special only happens when you genuinely believe in what you are doing. Wine is my fuel.
When I embrace a challenge, I always give my best. Prior to launching Eligant, I carried out some market research and received positive feedback on the products, online shop. The same has occurred since Eligant.club went live and customers started buying wine and tapas. Receiving such positive feedback from customers gives me a boost of motivation. Their excitement and joy when they open an Eligant box and taste the products fuels my passion every time.
As a Financial Controller I was previously only focused on my professional niche. As an entrepreneur I became curious about everything; now I want to learn more and more about the entrepreneurial world every single day and connect with people to understand their journey. I really enjoy this curiosity and ability to solve problems and quickly move forward. Every day is a unique day.
How do you source the wine and tapas sold on your website?
This is actually the really fun part of my job!
We visited the producers in Spain back in July 2020 and learned about their story, their products, their methods, and traditions. We have tasted over 120 of wines and selected a range from sparkling to fortified wines. Currently we offer 50+ wines on our website.
We have also partnered with two exclusive wine importers and carefully selected a range of Mediterranean wines. Like us they have visited the wineries and picked the best selection. However, the main focus lies on wines and tapas that can only be sourced through Eligant.club.
What challenges have you faced so far and how have you dealt with them?
As an entrepreneur every day brings a new challenge. There is always something to figure out or to fix.
But my biggest challenge at the moment is brand awareness. We launched 3 weeks ago and so far brand awareness has been through word of mouth, from people who have enjoyed our products and recommended us to their friends and family. This has been great so far but there is still more to be done.
Now a suitable marketing strategy and realisation is crucial: How to spread the word without spending a fortune is a challenge for a self-funded start-up. I now need to find a way to communicate my passion and make people curious to try and fail in love with the experience as much as I have.
Enjoy a Mediterranean experience in the comfort of your home when you purchase wines and tapas from https://eligant.club/shop/wines/ ! Order now and get 15% discount on all products using the code WELCOME. Customers also get free delivery for orders over £60!
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